50 Cent Lands Deal With Pepsi, Expands Empire

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// While Curtis James Jackson III, aka 50 Cent, has just inked a major-distribution deal with Pepsi to expand his energy drink nationally, this latest venture only adds to the businessman’s ever-growing empire.

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Last September, the rap mogul launched Street King with one goal in mind, to use its sales to serve 1 billion meals in Africa. Jackson, who has steadfastly promoted the product since it was launched, tweeted his most-recent business coup with Pepsi on Twitter:

I did a deal with Pepsi to distribute streetking its gonna be every were [sic] buy a bottle feed some one in need.

The 36-year-old award-winning rapper-turned-actor and author is certainly no novice when it comes to negotiating business moves with soft drink manufacturers.  Back in 2007, Jackson owned a stake in Vitamin Water company Glacéau and managed to finesse an agreement with soft drink king Coca-Cola to purchase his company for more than $4 billion.

And that’s just the tip of the iceberg.

Besides his G-Unit clothing venture, 50 Cent teamed up with Reebok for 5 years in 2005 to distribute his G-Unit sneaker line.

Deodorant king Right Guard also partnered with 50 Cent to launch a body spray called “Pure 50 RGX Body Spray,” and in 2008, the businessman created a condom line called “Magic Stick Condoms,” where a portion of the proceeds was donated to HIV awareness.

Also in 2008, Steiner Sports, a retail and wholesale sports memorabilia provider, signed 50 Cent to a multi-year contract to sell his memorabilia.

Jackson’s interest in acting led him to open two film production companies, G-Unit Films in 2007 and Cheetah Vision in 2008, which earned a whopping $200 million in funding last year.

Jackson also launched G-Unit Books in 2007 under the imprint of the highly respected publisher Warner Books. His ‘The Ski-Mask Way” will be made into a film.

Irrespective of the genre, market, or product, 50 Cent has proven that he is an ambidextrous businessman who stays on the move.

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